Vice President, Lifecycle Marketing Strategy

Responsibilities

• Strategy & Lifecycle Planning
• Define lifecycle journeys and key client moments that influence engagement, product utilization and relationship expansion
• Build early-life engagement programs that accelerate client activation and increase awareness of relevant solutions, capabilities and thought leadership
• Develop deepening programs that connect clients with banking, payments, liquidity, credit and advisory solutions based on demonstrated needs and behaviors
• Identify and evaluate new lifecycle marketing capabilities, technologies and operating models that strengthen Commercial Banking's client growth strategy
• Data, Analytics & Insights
• Leverage client, behavioral and business data to identify opportunities for personalized engagement and next-best-action strategies
• Establish KPI frameworks that connect marketing engagement to client outcomes, including retention, deposits, product adoption and revenue growth
• Deliver performance reporting, client insights and strategic recommendations to senior Marketing and Commercial Banking leadership
• Leadership & Stakeholder Partnership

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics or a related field
• Significant experience developing and executing lifecycle, CRM, customer engagement, retention or relationship marketing strategies in a B2B environment
• Demonstrated expertise designing customer journeys that drive engagement, product adoption, retention and revenue growth
• Strong understanding of B2B lifecycle marketing principles, including activation, engagement, cross-sell and relationship deepening
• Experience leveraging customer data, segmentation, analytics and behavioral insights to develop targeted marketing strategies
• Proven ability to translate business objectives into measurable lifecycle marketing programs and outcomes
• Experience working with marketing automation, CRM and customer journey orchestration platforms
• Strong analytical and problem-solving skills, with the ability to derive actionable insights from complex data sets
• Demonstrated success partnering across Product Marketing, Segment Marketing, Analytics, Sales and stakeholder organizations
• Ability to influence senior leaders and drive alignment across a complex, matrixed organization

Benefits

• comprehensive health care coverage
• on-site health and wellness centers
• a retirement savings plan
• backup childcare
• tuition reimbursement
• mental health support
• financial coaching and more