Vice President-Investments Product Marketing

New York, USA (On-site)

$133K/yr – $190K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Lead investments product marketing at VP level to promote adoption and revenue across client segments.

  • Own end-to-end content, campaigns, and collateral that connects investments to client needs.
  • Must-have: 8+ years of financial services marketing with strong stakeholder alignment.
  • Standout: cross-region, cross-channel collaboration in a matrix organization.

Job Description

Responsibilities

  • Partner closely with investments product team members and marketing leadership to build and implement strategic marketing plans that promote engagement and adoption among various client segments and prospects.
  • Collaborate across multiple marketing groups and the investments product team to build a client-facing narrative that communicates the value of investments to a variety of client types and personas. Lead the creation and execution of strategic marketing campaigns designed to promote measurable flows to the platform. Create content programs, websites, and other marketing deliverables to ensure commercial success.
  • Deliver creative, compelling, and innovative content marketing that enhances positioning and improves the consistency and impact of global marketing initiatives to promote revenue.
  • Innovate using LLM and other AI tools to create more efficient and effective marketing.
  • Develop impactful content, collateral, and processes that improve the consistency and impact of the standard product experience and align positioning globally.
  • Work effectively with a wide range of stakeholders across all levels, regions, and channels.
  • Support the promote towards broader and more impactful use of digital channels and greater utilization of campaign content.

Requirements

  • BA or BS degree.
  • 8+ years of marketing experience, in financial services, with a demonstrated track record of success and increasing responsibilities.
  • Knowledge of financial services.
  • Prior experience partnering with a wide variety of stakeholders to meet common objectives.
  • Solid writing/editorial skills and prior experience delivering impactful marketing tactics for print and digital channels.
  • Strong project management skills—able to manage multiple priorities, communicate progress, and effectively track deliverables to completion.
  • Ability to build relationships and influence across a large, matrixed organization.
  • Demonstrated ability to work both independently and as part of a collaborative team.

    Benefits

    • We offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
    • Additional details about total compensation and benefits will be provided during the hiring process.

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