Vice President, Integrated Marketing at Hello Sunshine | New York, USA | $165K/yr – $225K/yr

Hello Sunshine

Vice President, Integrated Marketing

New York, USA (Hybrid)

$165K/yr – $225K/yrSenior Level12+ years expFull time

Posted 3 months ago

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Job Summary

Drive Solar"s integrated marketing and brand partnerships, leading a cross-functional team to create tentpole programs and authentic campaigns around Hello Sunshine IP.

Lead development and execution of multi-platform marketing partnerships, experiential/events, and integrated campaigns using Hello Sunshine IP.
Must-have: 12+ years building cross-platform digital and social marketing programs with influencer marketing experience.
Standout: proven ability to secure revenue-driving partnerships with brands, talent, and innovative platforms.

Job Description

Responsibilities

lead all marketing programming for Solar - a social and creative agency and brand partnership team built upon Hello Sunshine’s expertise in female-centered and premium storytelling, brand building, and community cultivation
oversee a high-performing integrated marketing team and will be responsible for all tentpole program development and activations, go-to-market materials and storytelling, insight led proposal/pitch development inclusive of visual expression, pricing, packaging, and influencer marketing efforts
Proposals, campaigns and media plans will leverage Hello Sunshine IP and DTC Businesses (e.g. Reese’s Book Club, The Home Edit, The Hello Sunshine Collective, Shine Away, The Bright Side podcast, Influencer marketing) and need to meet client needs and drive value for brands by building authentic, deep emotional connections with consumers through creative storytelling and experiences that surface, spotlight, and celebrate women
Skilled in conceptualizing, building, packaging, pitching and executing big ideas and signature programs and leading a team of all-star integrated marketers
Lead the development of integrating marketing partnerships, experiential/events, digital/video campaign communications, custom creative & marketing ideas in response to RFPs and on a pro-active basis using innovative digital, social solutions, emerging channels and technologies and leveraging the suite of Solar and Hello Sunshine capabilities
Extremely effective in building strong connections with cross-functional groups including social-editorial, creative, production, talent, measurement, and brand marketing teams
Experienced in identifying and developing revenue-driving commercial opportunities across all media platforms including video, social, digital and experiential
Have a track record of proactive innovative and incredibly strong partners in the media and talent landscape
Maintain strong industry relationships and partnerships with vendors, agents, and innovative platforms and experiential partners
Experience partnering with celebrity and digital talent (and their agents) to build marketing partnerships
A unique blend of left and right brain to balance big picture creative and efficient team operations and systems
Have significant experience with multichannel marketing campaigns, influencer marketing/talent and strategies across paid media responsibilities include:
Manage team bandwidth through RFP development, proactive proposals, and revisions throughout the pitch phase
Lead collaboration with internal stakeholders like marketing, editorial, franchise, creative, and social teams to create first to market ground-breaking content, brand and marketing programs
Maintain an in-depth working knowledge of Hello Sunshine IP and programming, creator networks, talent, social platforms, emerging consumer channels and technologies, key tentpole events/experiences and the company’s various offerings.
Serve as the Solar team’s ambassador for Hello Sunshine IP and DTC brands
Oversee and (occasionally participate) in development for both RFPs & proactive brand partnership proposals for sales to bring to market
Collaborate with key stakeholders for creative development and review
Partner with measurement & research to link marketing concepts to impactful audience, cultural and brand insights, and data

Requirements

12+ years building cross-platform digital and social marketing programs
Must be a strong problem solver
Strong branded content/creative development and influencer marketing experience
Extremely self-motivated, and performance driven- you thrive on seeing the impact of your work and know how to use data to quantify its success, identify areas for improvement, and tell a story to various stakeholders across the organization
Strong ability to build relationships and work with a variety of co-workers across multiple teams and disciplines
Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization
A team player and motivating leader - you’ll be working daily with a passionate and fun team and you thrive in a collaborative setting
Pride yourself on being an expert on modern marketing tools and platforms
Have previous experience managing a team of marketers
12+ years building cross-platform digital and social marketing programs

Benefits

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability

Hello Sunshine

3.3 Glassdoor

Hello Sunshine is on a mission to change the narrative for women. Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story we create, celebrate and discover. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.

Founded in 2016

Los Angeles, California, USA

848 employees (120 in marketing)

www.hello-sunshine.com

52% recommend to a friend