Vice President, Institutional Channel Marketing Manager (Data & Audience-Led)

Responsibilities

• Audience Strategy & Growth Marketing
• Define and operationalize a segmentation and audience development framework, leveraging firmographic, behavioral, and engagement data to drive precision targeting.
• Partner with sales and client management to evolve Account-Based Marketing (ABM) and growth marketing strategies that balance scale (pipeline generation) and precision (high-value client conversion).
• Build and optimize full-funnel marketing journeys, ensuring coordinated messaging from awareness through conversion and retention.
• Data, Analytics & Measurement Leadership
• Establish a data-driven marketing operating model, defining KPIs aligned to business outcomes (engagement, pipeline, revenue contribution).
• Own performance measurement across channels (email, web, paid media, events), translating complex data into clear, actionable insights and narratives for stakeholders.
• Partner with analytics and data teams to enhance dashboards, attribution models, and lifecycle scoring frameworks to improve decision-making.
• Lead a culture of test-and-learn experimentation (A/B testing, cohort analysis, incrementality testing) to continuously optimize marketing impact.
• Channel Strategy & Orchestration

Requirements

• Bachelor’s degree required; CAIA, CFA, or other industry designation preferred.
• 10+ years of experience in institutional marketing, channel marketing, or growth marketing within asset management or financial services.
• Demonstrated expertise in audience segmentation, lifecycle marketing, and ABM strategies.
• Strong analytical mindset with proven ability to translate data into business insights and actions.
• Experience with marketing analytics, reporting tools, and MarTech platforms (e.g., CRM, marketing automation, dashboards).
• Deep understanding of institutional client segments (e.g., DB, insurance, consultants) and investment products (particularly fixed income and alternatives).
• Proven ability to lead integrated, multi-channel marketing programs.
• Excellent communication skills, with the ability to influence senior stakeholders through data-backed storytelling.