Vice President, Digital Activation & Ecommerce Excellence

Responsibilities

• As the VP, Digital Activation & Ecommerce Excellence, you will lead the digital transformation and ecommerce acceleration strategy for Samsonite Group toward the $1.1B ecommerce revenue goal by 2030.
• Define requirements for, and co-own platform selection with IT of, the MarTech stack; IT owns architecture, platform, and optimization decisions.
• Partner with RMEOs and regional Marketing & Ecommerce leaders to enable local execution of global digital strategy, clearly defining what is globally fixed vs. locally flexible.
• Partner with GMEO to build marketing technology governance and drive AI/agentic commerce innovation.
• Work in close partnership with SVP on brand consistency in digital execution and with Head of Data, Analytics, & Voice of Customer on digital performance measurement and optimization.
• Partners with regional marketing and ecommerce leads on digital activation best practices across omni-channel digital, audience strategies, and agile digital optimizations to drive improved topline and digital ROAS improvements.
• This is a hybrid role, we work on site 4 days and remotely 1 day weekly.
• Driving ecommerce revenue growth toward $1.1B by 2030
• Executing digital transformation and platform excellence across all channels
• Building digital experience standards that maintain brand consistency while optimizing conversion

Requirements

• 12+ years in analytics, marketing science, measurement leadership, or data strategy
• Deep expertise in Marketing Mix Modeling (MMM) and GMM
• Strong experience with VoC platforms, sentiment analysis, and social listening
• Experience building dashboards and automated reporting (Tableau, Looker, Power BI)
• Experience managing large-scale data infrastructure projects
• Strategic business acumen; ability to translate data into recommendations
• Experience managing syndicated data partnerships and governance