DTC Specialist

Responsibilities

• Manage and optimize the Shopify storefront, including site content, merchandising, landing pages, and customer experience.
• Execute website updates to support product launches, promotions, and marketing campaigns.
• Manage email and SMS campaigns, automated customer journeys, and loyalty-focused programs to drive engagement and retention.
• Ensure a consistent customer experience across digital channels.
• Monitor website and campaign performance, using data, testing, and customer insights to improve results.
• Partner with internal teams and external vendors to deliver digital marketing initiatives, product launches, and customer engagement programs on time.
• Oversee e-commerce platforms, applications, vendors, budgets, and governance processes to ensure operational effectiveness.

Requirements

• Passion for ecommerce, digital commerce, CRM, Search, Web/Mobile, Media, and IT topics.
• Ability to communicate, engage and partner with cross-functional leadership teams across the company.
• Knowledge of Stewardship, Privacy, and Information security
• Must have solid business planning skills, strong written and verbal communication skills as well as analytical, organizational and presentation skills.
• Takes initiative, goes the extra mile to help the team deliver their goals.

Preferred

• Bachelor’s degree in Business, Marketing or related field
• 2-4+ years of ecommerce, DTC marketing, digital merchandising or site management
• Hands-on experience managing a Shopify storefront
• Experience with Klaviyo or Attentive for email, SMS, segmentation, and lifecycle marketing.
• Familiarity with Yotpo, Bazaarvoice, or similar review and user-generated content platforms.
• Basic knowledge of HTML, CSS, and Shopify Liquid.
• Experience building landing pages and executing digital marketing campaigns.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Analytical mindset with an understanding of e-commerce KPIs and conversion optimization.
• Ability to work independently while collaborating across marketing, creative, and technical teams.

Benefits

• Medical, dental, vision, life insurance, short-term disability, long-term disability, 401(k) match, flexible spending accounts, flexible work schedules, employee assistance program, tuition reimbursement, parental leave, paid time off, and holidays.