Ecommerce Manager, Site Experience

Responsibilities

• Build and optimize landing pages for campaigns, promotions, and paid traffic to the growth team’s brief. Report page-level conversion back to growth so traffic and page performance are evaluated separately.
• Own sitewide conversion rate. Diagnose drops, identify friction across product pages, collections, cart, and checkout, and drive fixes.
• Plan, run, and document conversion tests. Roll out winning changes and keep a shared log of results.
• Build and maintain brand collection pages to a consistent NHC standard: brand story, imagery, product organization, and current assortment.
• Work with Merchandising and brand partners to keep brand pages accurate and launch new brands on site.
• Manage on-site merchandising: homepage and category placements, collection sorting, cross-sells, and bundles aligned to the promotional calendar.
• Manage site search: synonyms, redirects, ranking rules, and filters. Review zero-result and low-click queries weekly and act on them.

Requirements

• 2+ years in ecommerce site management, merchandising, or conversion optimization for a DTC brand or online retailer.
• Hands-on Shopify (or Shopify Plus) administration, including building pages with themes or page-builder tools.
• Demonstrated record of improving conversion or page performance with data.

Preferred

• Experience with A/B testing tools and heatmap or session-recording tools.
• Experience managing on-site search and merchandising tools (e.g., BOOST).
• Experience in supplements, health and wellness, or another regulated consumer category.