Responsibilities

• Build and scale a high-velocity, AI-powered demand engine that consistently delivers ICP-fit pipeline and drives measurable acceleration in revenue performance.
• Redesign demand generation around AI-first execution, embedding predictive segmentation, dynamic personalization, automated experimentation, and intelligent budget optimization into daily operations.
• Launch integrated campaigns, aligned to business priorities and sales plays, with clear quarterly pipeline targets and timely performance feedback loops.
• Operationalize AI-driven ABM, prioritizing high-value accounts with intent and behavioral data to increase engagement and compress sales cycles.
• Lead event and field strategy with a focus on creating highly engaging customer and prospect experiences and ensuring fast follow-up, automated scoring, and clear pipeline attribution.
• Establish tight alignment with Sales and Revenue Operations, building predictive pipeline models, conversion diagnostics, and shared accountability for pipeline velocity.
• Create a culture of continuous experimentation, increasing testing cadence, shortening time-to-insight, and scaling what performs.
• Develop and elevate a performance-driven team, equipping marketers with AI-enabled workflows that increase output, efficiency, and measurable impact.
• Modernize analytics and reporting with AI, implementing advanced attribution and predictive forecasting that connect spend directly to pipeline and revenue outcomes.