Demand Generation Specialist

USA (Remote)

$74K/yr - $81K/yr (Est.)Mid Level3+ years exp

Posted 19 hrs ago

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Job Description

Responsibilities

  • Partner closely with the Demand Generation Manager to coordinate multi-channel campaigns, ensuring all digital assets (emails, landing pages, and ads) are synchronized and ready for launch.
  • Depending on your assigned segment, you will either develop strategies that prioritize task automation for resource-constrained small practices (Key Segment) or address more complex objectives like multi-site optimization, TCO, and staff retention (Strategic Segment).
  • Assist in driving project timelines and keeping cross-functional teams like Creative, Operations, and Content perfectly aligned on upcoming deliverables.
  • Own the day-to-day tracking of marketing campaign performance metrics across the entire demand generation funnel, including MQLs, SALs, SQLs, and Pipeline.
  • Compile weekly and monthly performance reports, identifying key trends and providing initial observations to help optimize our marketing spend.
  • Maintain excellent data hygiene within our CRM and marketing automation platforms to guarantee reporting accuracy.
  • Support overall budget tracking and vendor management tasks while organizing internal documentation, campaign calendars, and creative brief repositories.
  • Schedule and prepare for weekly segment meetings, which includes collaborative agenda setting and capturing actionable next steps.
  • Attend strategic meetings for both segments and act as a central liaison between the Demand Gen and Sales Development teams to keep lead follow-up processes running seamlessly.
  • Stay updated on ModMed’s evolving product offerings to effectively articulate how our technology solves specific buyer pain points—whether providing "time-back" solutions for independent doctors or driving efficiency and positive staff environments for multi-site groups.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 1–3 years of hands-on experience in a marketing or similar role.
  • Required familiarity with Excel or Google Sheets; prior exposure to Salesforce is considered a strong plus.
  • Robust organizational skills, attention to detail, and a proven ability to successfully manage multiple tasks at once.
  • A natural curiosity for discovering "the why" behind data and numbers, paired with an eagerness to learn data-driven decision-making.

Benefits

  • United States
  • Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution,
  • 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
  • Generous Paid Time Off and Paid Parental Leave programs,
  • Company paid Life and Disability benefits,
  • Flexible Spending Account, and Employee Assistance Programs,
  • Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed,
  • Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning,
  • Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles,
  • Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.

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