Responsibilities

• Marketing & Campaign Management
• Build, manage, and continuously refine orchestrated, account-based and partner-based campaign sequencing, integrated end-to-end (email, LinkedIn, partner, events, sales follow-up), that proves out the account-based, partner-led model and establishes a repeatable template for future campaigns.
• Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting, affiliates) to drive leads, pipeline, and revenue.
• Ensure we are focused on the right accounts, and the right people in them.
• Maintain and update ICP inclusion/exclusion criteria; continuously rescore and prioritize Tier 1–3 accounts to concentrate high-touch effort on a manageable, well-defined set.
• Maintain and continually update buying committee maps across target accounts (economic, technical, operational, security, procurement, and champion roles), ensuring key contacts across those roles are identified and actively engaged for all Tier 1–2 accounts.
• Own the account-level funnel (ICP → Target → Engaged → MQA → SAA → Qualified Opportunity → Pipeline → Closed-Won) as the core measurement framework for demand generation performance.
• Continuously analyze account and funnel data to identify where accounts are stalling or losing momentum, and proactively bring findings and recommended next actions to sales to keep opportunities moving.
• Activate partners as a primary route to market, not a channel.
• Establish partner prioritization criteria based on ICP alignment, account access, and willingness to execute; maintain a ranked view of highest-value partners.

Requirements

• 5+ years in B2B SaaS marketing with significant experience generating pipeline through partner-led go-to-market, including resellers, service providers, or system integrators.
• Demonstrated track record building partner co-marketing programs that produce measurable sourced or influenced revenue.
• Proven success scaling revenue and pipeline with clear KPI ownership.
• Experience building and maintaining ICP and account-tiering frameworks to focus go-to-market effort on the highest-value accounts.
• Experience running ABM, paid search/social, and lifecycle email programs, integrating intent data, predictive scoring, and AI-driven content.
• Familiarity with buying-committee mapping methodologies (e.g., MEDDIC) to identify and engage economic, technical, operational, security, procurement, and champion roles within target accounts.
• HubSpot fluency, including lifecycle stage tracking, attribution, and campaign management.
• Experience partnering directly with sales on funnel-stage and deal-level analysis, not just campaign reporting, to help identify stalled opportunities and recommend next steps.
• Hands-on experience with AI-powered marketing tools including prompt libraries, AI-generated ad tests, predictive scoring, and forecasting.
• Fluency in growth metrics (CAC, LTV, NRR, ACV) and strong modeling skills.

Preferred

• Certifications welcome: Google Analytics IQ, HubSpot Reporting, HubSpot Inbound/RevOps, 6sense Practitioner, Prompt Engineering.

Benefits

• We offer a fully remote environment, plus a competitive benefits package including medical, dental, vision, company-paid life insurance and disability policies, 401(k) with a generous matching program, and paid time off.