Responsibilities

• Own driving new business into the pipeline: develop demand gen strategy, identify high-impact campaigns and channels, and execute with accountability for pipeline and revenue outcomes.
• Build and run multi-channel demand gen campaigns across email, content, social, and digital advertising—measuring performance against pipeline goals and iterating based on data.
• Own paid advertising strategy and execution, including PPC/SEM, paid social, and display—managing budget allocation, bidding, targeting, and creative testing to maximize pipeline-qualified traffic and ROI.
• Partner with the BDR team on campaign strategy, targeting, and timing to maximize new engagement and qualification rates.
• Lead strategy, research, and creation for demand gen content, email, and social messaging, collaborating closely with team members to lead execution
• Develop and refine ABM strategy for key accounts, partnering with Sales to align targeting, messaging, and cadence with their priorities and sales cycles.
• Collaborate with the Product Marketing Manager and marketing team on messaging, positioning, and product news to ensure campaigns stay aligned with product direction and customer value propositions.
• Own event strategy for demand gen: help refine the event list, identify which presentation types and formats will drive the most pipeline, and partner with event marketing to align event selection with company and revenue goals.
• Use AI tools and marketing automation platforms to optimize campaign performance, personalization, and lead scoring—leveraging technology to scale impact and work smarter.
• Analyze pipeline and revenue data to guide campaign decisions, identify what's working, and continuously refine strategy and channel mix.

Requirements

• 4-5+ years of B2B EdTech demand generation or growth marketing experience, with hands-on expertise building and running multi-channel campaigns (email, content, social, digital advertising).
• Proven track record of generating measurable pipeline and revenue impact through demand gen campaigns.
• Strategic mindset with strong analytical skills: ability to use pipeline and revenue data to guide decisions, measure campaign performance, and optimize channel mix.
• Demonstrated experience with ABM strategy and close partnership with sales teams on key account targeting and messaging.
• Strong hands-on execution skills: comfort owning campaign creation, messaging, social content, and digital advertising—not just strategy or planning.
• Experience with marketing automation platforms and CRMs (HubSpot, Marketo, Salesforce, or similar) and ability to evaluate and implement AI tools to improve campaign effectiveness.
• Go-getter mentality: takes initiative, digs in without being asked twice, balances strategic planning with scrappy execution, and thrives in a fast-moving environment.
• Excellent cross-functional collaboration skills: proven ability to partner effectively with BDR, Sales, Product, Design, and the broader marketing team; genuinely open to feedback.
• EdTech or higher ed experience preferred.

Benefits

• Healthcare, Dental & Vision We follow a fixed contribution model to promote equity and transparency. Every employee receives the same annual dollar amount to apply toward medical, dental, and vision coverage. This approach gives you the flexibility to choose the plan that best fits your needs, whether that is a base-level option or more comprehensive coverage.
• Employee-only coverage: 99% to 65% of monthly premiums
• Employee plus dependents: 77% to 50% of monthly premiums
• We partner with Aetna and Guardian, and offer access to best-in-class wellness and support programs, including:
• Spring Health (mental health support)
• XP Health (vision benefits)
• Carrot Fertility (family planning support)
• One Medical (primary care)
• We also support pre-tax savings through Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
• Retirement Planning To support long-term financial health, we offer a Safe Harbor 401(k) plan from day one of employment. Coursedog provides a 4% employer match on your total compensation (subject to federal limits) each pay period for employees contributing to a tax-advantaged retirement account.