Responsibilities

• Own the full-funnel growth vision and roadmap — paid, owned, earned, and lifecycle — to scale member acquisition efficiently for your line of business. Build, mentor, and inspire a team of high-performing growth marketers and channel leads focused on acquisition, conversion, and retention.
• Own performance across SEM, paid social, programmatic/display, OLV/OTT, and affiliate, while expanding into new frontiers such as directories and partnership-based growth.
• Foster a rigorous culture of testing, measurement, and optimization — leveraging analytics, attribution, and incrementality testing to drive decisions, within HIPAA and data privacy constraints.
• Partner closely with Product, which owns the member funnel and product end-to-end, to keep messaging, targeting, and campaign sequencing tightly aligned with product-led funnel improvements — including continued momentum for HelloAlma.com.
• Collaborate with Creative and Brand to increase testing velocity across message, audience, and creative assets.
• Own growth forecasting, budget allocation, and reporting across paid and lifecycle channels for your line of business.
• Partner with the centralized martech function (spanning systems such as Iterable, Salesforce, Marketo, Growsurf, and the website) to keep acquisition and lifecycle programs well-supported through a period of shared/evolving stack ownership.
• Stay ahead of emerging channels and technologies — serving as a strategic thought partner to the COO and senior leadership on consumer growth strategy and investment decisions.

Requirements

• 8+ years in performance marketing, demand generation, or growth marketing, with a minimum of 5 years in SaaS and/or high-growth environments, including senior leadership experience owning a consumer acquisition P&L at scale.
• Deep familiarity with consumer growth dynamics and full-funnel strategy.
• A track record of building and developing high-performing growth marketing teams.
• Experience deploying AI-forward or AI-native marketing strategies and tooling.
• A data-driven approach, with hands-on experience running structured experiments, A/B tests, and building repeatable playbooks from insights.
• Strong MarTech and attribution fluency, including working effectively with a centralized/shared martech stack, incrementality testing, and privacy-preserving measurement.
• A clear, direct communicator who can translate performance marketing topics for executives and non-expert stakeholders.
• Comfort operating with some ambiguity around shared infrastructure ownership (martech stack, funnel dependencies with Product).

Benefits

• We’re a remote-first company
• Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
• 401K plan (ADP)
• Lifestyle Spending Account for health, wellness, and family care
• Monthly co-working space membership stipend
• Monthly work-from-home stipend
• Financial wellness benefits through Northstar
• Pet discount program through United Pet Care
• Financial perks and rewards through PerkSpot
• EAP access through Aetna