Vice President, Creator Management

Responsibilities

• Lead, mentor, and manage the Creator Management team, providing guidance on campaign strategy, execution best practices, negotiation tactics, and creator relationships.
• Oversee the end-to-end execution of creator campaigns, ensuring timely delivery, adherence to brand guidelines, and achievement of campaign objectives, from initial discovery through post-tracking.
• Act as the primary liaison, coordinating with Client Management, Creative, Performance Media, and Strategic Partnerships teams to ensure seamless collaboration and cross-functional alignment on campaign needs and deliverables.
• Manage creator casting, negotiation of fees, and contracting process, leveraging an extensive network of industry contacts (creators, managers, agents) to secure optimal partnerships.
• Develop, implement, and refine processes and organizational structures for the Creator Management department, particularly within a startup environment.
• Monitor and analyze campaign performance using online tracking and brand measurement tools, providing insights and ensuring the team integrates data-driven feedback into future strategy.
• Stay current on the latest trends, innovations, and best practices across all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube) to inform campaign strategy.
• Maintain meticulous records of creator partnerships, contracts, content schedules, and campaign materials.

Requirements

• At least 10 years of experience which includes direct experience executing creator campaigns.
• Must have experience managing a high-performing team including leading and developing team members.
• Experience managing and coordinating projects in a fast-paced environment.
• Extensive network of industry contacts including Influencers, managers, agents, etc.
• Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube).
• Up-to-date on the latest trends and innovations in the social realm.
• Proven track record leading and mentoring a dynamic team of Creator Managers to ensure they strategize pre-sale planning and effectively execute campaigns.
• A passion and understanding for working closely with creators, agents, and managers.
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
• Working knowledge of online performance tracking and brand measurement tools.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.