Sr. Specialist, Integrated Creator Strategy & Paid Media

Responsibilities

• Role Overview At Tinuiti, we move beyond siloed influencer and creator activations to a seamless integration of Influencer Marketing, Creator Commerce, Affiliate, Paid Social, and Social Commerce. The Sr. Specialist, Integrated Creator Strategy & Paid Media serves as the centralized connection point, ensuring every piece of influencer and creator content is strategically leveraged across the full media funnel to eliminate the creative-to-media gap. Bridging creator content with paid media and platform commerce addresses a major industry pain point. Without a dedicated connection point, agencies and brands operate in silos. This role unifies creative asset generation with performance media to turn influencer and creator content from an organic branding line item into a scalable, revenue-driving paid media engine. The Core Value Drivers - Organizes High-Performing Paid Ad Supply: Eliminates ad fatigue and reduces Cost Per Acquisition (CPA) by continually funneling organic influencer posts, brand fan content, and creator assets straight into paid media ad sets across Meta, TikTok, and YouTube. - Converts Awareness into Measurable ROI: Connects creator activations directly to performance media KPIs (ROAS, CPA, Hook Rates, CTR, and Conversions) through paid amplification strategies (Spark Ads, Meta Partnership Ads, allowlisting, and Whitelisting). - Orchestrates Technical & Organizational Processes: Serves as the Subject Matter Expert (SME) on platform logistics, bridging the gap between influencer teams and paid media buyers on usage rights, spark codes, tracking parameters, and licensing. - Maximizes Social Commerce Engines: Unifies creator outreach, affiliate commission loops, paid media traffic (GMV Max/Spark Ads), and storefront strategies (TikTok Shop, Amazon Storefronts) into a singular revenue strategy. Key Responsibilities & Dedicated Workstreams 1. Strategy & Program Leadership - Campaign & Channel Strategy: Define overarching platform strategies (including YouTube, TikTok Shop, and Meta), establishing campaign objectives, budget allocations, ROI targets, and creator selection criteria. - Strategic Integration & Modeling: Lead the ideation and proactive recommendation of creator strategies built specifically to generate a high volume of assets for paid media campaigns. This includes working closely with internal and external teams. 0 - Affiliate Strategy & Tiering: Set affiliate commission structures, negotiate exclusive payout tiers with high-value creators, and establish attribution and fraud policies across social platforms. - Client & Partner Management: Direct client communications for flagship accounts and direct partner and influencer communications.
• 2. Key Client Account Execution Lead - Directly execute excellence across specialized channel operations: - Serve as a core member of a dedicated social commerce team directly responsible for driving, scaling, and optimizing TikTok Shop revenue for enterprise clients. - Manage creator discovery databases, lead outreach pipelines, verify audience demographics/quality scores, and screen engagement metrics against brand briefs. - Translate master briefs into creator-facing operational briefs; enforce standardized whitelisting, usage rights windows, and paid media permissioning (Meta Partnership Ads / TikTok Spark Ads) into creator contracts. - Create, test, and manage unique affiliate links, discount codes, pixel attribution tracking, and commission schedule adjustments prior to campaign launches. - Conduct first-pass content reviews via Creative Quality Scorecards to ensure brief adherence, CTA execution, and FTC disclosure compliance. - Coordinate physical product shipments and product gifting in alignment with brand teams, maintaining live tracking schedules and delivery timelines. - Audit monthly affiliate statements, track payout balances, compile joint performance reports (ROAS, CPA), and identify top-performing creators for scaled paid spend.

Requirements

• Experience: 4-5+ years of experience in influencer marketing, creator strategy, digital paid media, or agency account management with proven leadership in integrated creator campaigns. Must have experience in the Beauty space.
• Education: Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or related discipline.
• Paid Media Technical Mastery: Required hands-on experience with TikTok Shop and YouTube execution. Deep knowledge of platform logistics including TikTok Shop (GMV Max), TikTok Spark Ads, Meta Partnership Ads, YouTube BrandConnect/Affiliate, and Whitelisting/Allowlisting workflows.
• Paid Media & Analytics Expertise: Direct proficiency with paid media buyers' needs (ROAS, CPA, CTR, Hook Rates) and analytics tools (CreatorIQ, TikTok Ads Manager, Meta Ads Manager, Google Analytics).
• Social Commerce Proficiency: Solid understanding of affiliate mechanics, promo code/link tracking, pixel attribution, and commission structures across e-commerce platforms.
• Operational & Project Leadership: Outstanding skills in prioritizing multiple client relationships, complex logistics, gifting pipelines, and cross-team workflows.
• Communication & Executive Presence: Superior oral, written, and presentation skills with experience pitching and leading communication for enterprise clients (such as e.l.f. Beauty).

Benefits

• Benefits: Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources