Specialist, Creator Management

Responsibilities

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Liaise between the Creator Management team and other key internal groups on each account to ensure client needs are being met
• Strategically identify talent and influencers for campaigns in a way that maximizes ROI and hits brand/client KPIs
• Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria
• Leverage data and insights to successfully position recommended talent to clients
• Oversee influencer “casting”, negotiation, contracting and content management across different brand campaigns.

Requirements

• 3+ years of experience working in a digital, advertising, or influencer marketing environment
• Experience working with talent for influencer driven campaigns in the dermatological skincare vertical
• Comfortable working in a startup environment, creating organization and processes where none may already exist
• Sourcing experience that extends beyond social; you’re comfortable sourcing specialty talent including healthcare providers, dermatologists, and more
• Strong writing skills with the ability to compose client-facing collateral
• Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
• Stay up-to-date on the latest trends and innovations in the social realm
• Established network of managers/agents or Influencer contacts.
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
• Working knowledge of online performance tracking and brand measurement tools

Benefits

• Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.