Director of Partnerships (UGC & Creator Marketing)

Responsibilities

• Design and execute the overarching creator partnership roadmap to consistently feed direct-response assets into paid acquisition channels.
• Oversee creator discovery, relationship management, and community-building across TikTok, Instagram, and YouTube.
• Establish standard operating procedures (SOPs) for creator onboarding, sample seeding, product fulfillment, and asset turnaround times.
• Build long-term ambassador relationships with top-performing creators to secure predictable, ongoing content pipelines.
• Own enterprise-level deal negotiation, establishing competitive compensation models (flat-rate, performance-based, rev-share) that prioritize profitability.
• Secure multi-channel usage rights, perpetual licensing, whitelisting/creator licensing access, and exclusivity terms in coordination with legal counsel.
• Manage the partnership and creator production budget, tracking asset-level ROI and driving down customer acquisition costs through creative volume and efficiency.
• Collaborate with Performance Media, Brand, and Creative Strategy teams to translate quantitative insights into high-converting briefs, hooks, and storyboards.
• Enforce strict quality assurance on direct-response fundamentals: 3-second hook retention, clear problem-solution framing, audio/visual clarity, and strong calls-to-action (CTAs).
• Direct external creators and internal post-production editors on asset iteration (hook swaps, pacing adjustments, alternate B-roll, mashups) to maximize creative longevity.

Requirements

• Experience: 5+ years of experience leading creator partnerships, influencer programs, or UGC production, with significant experience in a high-growth direct-to-consumer (DTC) brand or performance marketing agency
• Leadership & Commercial Acumen: Proven track record of managing substantial marketing budgets, negotiating complex licensing agreements, and driving measurable revenue growth
• Direct-Response Expertise: Deep command of performance marketing metrics, consumer psychology, hook mechanics, and creative testing frameworks
• Legal & Compliance Literacy: Strong understanding of IP law, digital copyright, FTC disclosure compliance, and digital advertising rights management
• Cross-Functional Collaboration: Demonstrated ability to liaise between creative, growth marketing, finance, and legal teams to align partnership output with broader business goals

Preferred

• Experience scaling paid creator whitelisting strategies across Meta Ads Manager, TikTok Spark Ads, and Google/YouTube
• Working knowledge of video editing workflows and creative asset management systems
• Established industry network of creator agencies, managers, and top-tier UGC creators

Benefits

• Medical, dental, and vision coverage
• 401(k) plan
• Flexible PTO and observed holidays
• Remote-first, with support for your home-office setup
• Direct access to leadership and to the problems that matter