Vice President, Creative Strategy (Social Media)

Responsibilities

• Lead the development of social-first brand, content, channel, and campaign strategies rooted in audience behavior, cultural insight, platform dynamics, performance data, and client business objectives
• Personally lead the strategic process from research through recommendation.
• Translate how people behave, communicate, discover, share, and participate across social platforms into actionable insights and opportunities for brands
• Define the strategic architecture behind social-first campaigns, including audience, brand role, cultural opportunity, channel roles, content territories, and creator and community opportunities
• Serve as a senior strategic counselor to clients, bringing proactive points of view on social and culture, challenging assumptions, and identifying opportunities for brands to show up in more relevant and distinctive ways
• Turn social and cultural insights into campaign territories and ideas, partnering across communications, influencer, experiential, account, and production teams to bring them to life across channels
• Lead and participate in brainstorms, bringing audience, cultural, community, creator, and platform intelligence that opens up unexpected opportunities for brands
• Pressure-test campaign concepts against both the strategy and the realities of social behavior, ensuring ideas feel native to the platforms and communities where they will live rather than adapted for social after the fact
• Maintain a consistent pulse on emerging platforms, communities, creators, behaviors, and internet culture, translating shifts into meaningful implications and opportunities for clients
• Establish KPIs and measurement frameworks for social-first campaigns, using performance and audience response to identify strategic learnings and evolve recommendations over time

Requirements

• 10+ years of experience in social strategy, brand strategy, cultural strategy, or a related discipline, with significant experience in a social, communications, marketing, or integrated agency environment
• Demonstrated experience independently leading social-first strategy for major consumer brands, from research and insight development through strategic recommendation, ideation, and client presentation
• Deep experience with social listening, audience research, cultural analysis, competitive intelligence, trend forecasting, and qualitative and quantitative research methodologies
• Proven ability to develop strategic frameworks, narratives, and briefs that connect audience and cultural insights to business objectives and campaign opportunities
• Deep understanding of social platforms including TikTok, Instagram, YouTube, Reddit, Pinterest, and emerging channels, as well as the behaviors and communities shaping how those platforms are used
• Experience developing social-first strategies and ideas that extend across creators, earned media, content, partnerships, experiential, and other brand touchpoints
• Strong experience contributing to new business, including research and insight generation, strategic development, ideation, pitch development, and presentation
• Proven ability to build trusted relationships with senior clients and communicate complex strategic thinking clearly, confidently, and persuasively
• Strong facilitation skills, with experience leading strategic working sessions, brainstorms, and cross-functional teams through ambiguous challenges
• Ability to operate as both strategist and executor, setting direction while also rolling up sleeves to research, write, build, and deliver