Brand Manager, Content & Social Media

Responsibilities

• Content creation and strategy
• Build and run an editorial calendar around product launches, sales and the seasonal moments that drive our business
• Capture and edit short-form video for social media, including b-roll of bench work, process, materials, and studio operations
• Partner with our founder to develop concepts and scripts for founder-led content and direct recording sessions on a monthly rhythm
• Plan shoots with our photographer so product, campaign photography and social-native content support each other
• Build and maintain content library
• Social media management
• Own social media strategy, calendar, and publishing across social media (Instagram, TikTok, Pinterest) and emerging platforms on a consistent cadence
• Adapt content to each platform's format and trends
• Establish channel-level objectives and report on performance against them

Requirements

• 3 to 5 years of experience in brand strategy, social media management/execution, or a combined role for a consumer brand, ideally DTC or eCommerce
• Proficiency in the Adobe Creative Suite (Photoshop, Premiere and Lightroom) and comfort with mobile editing tools (Canva, CapCut)
• Professional portfolio or relevant work samples demonstrating social media work
• Demonstrated experience capturing and editing short-form video for social media
• Basic photography and video editing skills
• Comfort directing individuals on camera, including those with limited on-camera experience
• Ability to substantiate creative decisions with performance data, and to distinguish meaningful metrics from vanity metrics
• Demonstrated ability to produce high-quality work within constrained budgets
• Self-directed, with the judgment to prioritize independently

Preferred

• Experience in jewelry, luxury, fashion, or another considered-purchase category
• Experience building repeatable content systems
• Familiarity with longer purchase cycles and higher average order values, where the objective is trust rather than immediate conversion

Benefits

• Ownership of our social channels and content, with the autonomy to shape how the brand shows up day to day
• Subject matter that is inherently visual: handmade jewelry, an active bench, and real production process
• Meaningful growth potential as the brand function expands
• Software licensing and content production equipment provided