Social Media Content Strategist & Copywriter

Responsibilities

• You'll write and curate content ideas for 8 to 10 brands across med spa, hospitality, real estate and home services.
• A Week at the scale space would include…
• 1. Organic short-form - Come up with the content ideas for each client. Nobody's going to hand you a brief with the idea already in it.
• - Write the hooks and scripts for reels, TikToks and Shorts, with several hooks per idea so we can test them.
• - Write the way people talk, with contractions, interruptions and half-finished thoughts.
• - Keep up with formats and pacing. What held attention eight months ago doesn't now.
• - Watch what's performing across our accounts and use it to decide what we make next.
• 2. Ads content - Write ad scripts, hooks and primary text for Meta and Google.
• - Build variants that get tested against each other.
• - Rework ads that are wearing out, based on what the data says.

Requirements

• You post on social yourself or have posted for clients in the past.
• You've written short-form scripts that got filmed, and you can show the view counts.
• You've written in someone else's voice: creator scripts, UGC, ghostwriting for a founder/client
• You've written some of the bigger stuff too: ad scripts, VSLs, landing pages, email sequences. You don't need all of them, but every one you've done well puts you ahead.
• You have 2+ years writing content or scripts, ideally for several brands or creators at once.
• You know the platforms: formats, pacing, what Instagram is pushing right now, how TikTok is different, and where Reels and Shorts split.
• You care about the numbers. Watch time and hold rate on organic, cost per lead and conversion on paid. You've had content flop and you can explain why.
• You can switch voices. A med spa, a boutique hotel and a roofing company in the same week, and none of them sound like you.
• Your written and spoken English is native or near-native. You're writing dialogue.
• You're US-based, you can work 9am to 5pm PST, and this would be your only full-time job.

Preferred

• We would prefer someone who is proficient with AI tools but we'll teach you any tools you don't know.