Vice President, Content Strategy & Distribution

Responsibilities

• Lead the overall content vision and strategy across a portfolio of collegiate athletic properties, with a particular focus on Big Ten schools.
• Partner with NIL, athlete marketing, and school teams to develop student-athlete content strategies, helping schools and brands responsibly incorporate athletes and creators into programming and commercial opportunities.
• Lead, develop, and mentor a distributed team of content leaders, producers, creators, and social specialists embedded within partner athletic departments.
• Build strong relationships with athletic department leadership, school social teams, creators, coaches, athletes, and other key stakeholders to serve as the senior content partner.
• Develop clear content strategies for each property based on its brand, audience, priorities, and commercial objectives.
• Build and execute strategies designed to grow audience engagement, content inventory, social performance, and revenue.
• Partner closely with sales and revenue teams to develop high-value branded content opportunities that align the objectives of schools, athletes, and brand partners.
• Identify new content products, formats, franchises, and revenue opportunities that can scale across multiple properties.
• Establish content KPIs and measurement frameworks and use audience and performance data to continually improve content strategy and investment.
• Evaluate performance across schools, platforms, campaigns, and content franchises and translate insights into clear, actionable recommendations.

Requirements

• 15+ years of experience in content, media, sports, entertainment, branded content, or a related field.
• Significant experience leading content teams and developing content strategies for major brands, media platforms, sports properties, or entertainment organizations.
• Strong leadership, mentorship, and team-building skills, with a track record of developing high-performing, distributed teams across multiple properties, markets, or organizations.
• Experience with analytics platform such as Zoomph, project management systems such as AirTable, and experience working in Meta Business suite, TikTok Analytics, and YouTube Studio preferred.
• Deep understanding of college athletics, the college sports media landscape, with understanding of the culture, audiences and business dynamics with meaningful experience working with or around Power Four programs and particularly Big Ten institutions.
• Strong understanding of social platforms, digital video, streaming, and emerging media formats.
• Demonstrated ability to develop content strategies that drive both audience growth and commercial results.
• Experience developing branded content and working closely with sales teams, advertisers, and commercial partners.
• Experience working directly with senior executives, clients, athletic department leadership, and other high-level stakeholders.
• Strong understanding of how content, audience, and commercial strategy intersect.

Benefits

• Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.