Head, Editorial Content & Brand Storytelling

New York City, NY (On-site)

$180K/yr – $200K/yrSenior Level10+ years expFull time

Posted 4 hrs ago

Job Summary

Owns brand storytelling across editorial and campaigns, shaping editorial direction and coordinating cross-functional teams to deliver integrated content programs across digital, social, retail, and events.

  • Defines editorial direction and seasonal narratives
  • Leads integrated campaign concepts and content plans
  • Guides production and cross-functional collaboration with design, merchandising, and marketing

Job Description

Responsibilities

  • Define the brand’s editorial direction, seasonal narrative, and storytelling priorities.
  • Partner with Merchandising and Design to translate product strategy into compelling customer-facing stories.
  • Develop integrated campaign concepts and content plans across digital, social, retail, events, and editorial channels.
  • Oversee Creative Production, ensuring photoshoots, campaign assets, and content deliverables are aligned, on-brand, and executed to a high standard.
  • Guide photoshoot planning, including creative concepts, shot lists, messaging needs, and storytelling requirements.
  • Set the social content strategy and ensure it supports broader brand and business objectives.

Requirements

  • Bachelor’s degree in related field.
  • 10+ years of experience in luxury fashion, premium lifestyle, editorial, content, or brand marketing.
  • Proven success developing editorial strategies, seasonal campaigns, and brand storytelling programs.
  • Strong understanding of merchandising, product storytelling, and the luxury fashion customer.
  • Experience collaborating with design, creative, marketing, and cross-functional business teams.
  • Exceptional communication, leadership, and stakeholder management skills.
Lafayette 148 New York logo

Lafayette 148 New York

4.3 Glassdoor

Named after the SoHo address where it was founded, Lafayette 148 New York is a New York-based luxury womenswear brand known for intelligent, understated design, impeccable craftsmanship, luxurious materials, and a modern, New York aesthetic. With its own design studio and production facility, it is rarity in the fashion world: a truly vertically integrated brand. In 1996, Lafayette 148’s founders Deirdre Quinn, Shun Yen Siu and Ida Siu had a singular vision of fashion’s future. They imagined a company that combined concept, design and production all under one roof. A place with a globally minded culture that married its Eastern and Western roots and took an inclusive approach to design, making beautiful, meticulously constructed clothing for accomplishing women everywhere. And Lafayette 148 was born. Today, the company employs more than 300 people in the United States, and 1,000 worldwide. In Fall 2018, Lafayette 148 moved its corporate headquarters to an expansive, sustainably renovated loft space in the Brooklyn Navy Yard, continuing its tradition of innovation in the fashion industry. Globally, customers can explore the world of Lafayette 148 New York at one of thirty-nine freestanding boutiques in the US, Canada and China. Lafayette 148 New York is also available in the world’s most luxurious stores, including Bergdorf Goodman, Neiman Marcus, Nordstrom, Bloomingdales, as well as hundreds of high-end specialty boutiques across North America. Experience the world of Lafayette 148 at lafayette148ny.com.

Founded in 1996
New York, Iowa, USA
380 employees (132 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$180K/yr – $200K/yr

Taken straight from the job posting.

Content Strategy median pay in the United States

$119K/yr

Most pay falls between $91K and $160K. Based on 299 salaries.

See all Lafayette 148 New York salaries

Traffic Signals

Monthly Visitors
172.3K
Monthly Google Ads Budget
$37.4K
Traffic Source Mix
Search
24.6%
Direct
67.2%
Referral
4.1%
Social
3%
Paid
0.8%

Headcount Trend

Current headcount: ~382
Lafayette 148 New York logo

Head, Editorial Content & Brand Storytelling

Lafayette 148 New York · New York City, NY · On-site