Vice President, Brand Marketing - Tea Tree

Responsibilities

• - Develop and execute comprehensive marketing strategies to achieve business objectives and revenue targets
• - Create impactful and innovative marketing programs, with a comprehensive 360 approach
• - Partner with NPD to identify white space and opportunities, collaborate on product concept and new developments and drive product innovation, including new product development, packaging design, and formulation enhancements
• - Collaborate with cross functional teams including education, trade, digital and sales to develop effective go-to-market plans and promotional campaigns to support product launches and drive sell-through
• - Drive and Lead Go-To-Market launch plans for New Products and Key Campaigns
• - Conduct market research and analysis to identify key trends, consumer insights, and competitive landscape within the professional beauty industry
• - Analyze and evaluate brand performance, marketing initiatives, leveraging data and analytics to optimize strategies and drive continuous improvement
• - Generate sales-driving ideas and concepts to support key categories and best-sellers
• - Oversee the development of marketing collateral, including advertising, POS materials, digital assets, and educational content for salon professionals
• - Gatekeeper of the brand architecture, quality cues, brand values and key messaging

Requirements

• - Highly proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word)
• - Proficient in marketing software (i.e., Photoshop, InDesign, etc.)
• - Highly proficient in design copy and general marketing guidelines
• - Highly proficient in brand development and multichannel marketing concepts
• - Proficient in creative process, marketing, graphic design, and brand development
• - Ability to analyze market trends, anticipate opportunities and develop strategic insights
• - Ability to drive, influence and collaborate across numerous functional areas
• - Ability to manage multiple projects simultaneously
• - Ability to manage and mentor a team
• - Strong communication and decision-making abilities

Benefits

• Competitive Compensation: - The expected base salary range for this position is $220,000 to $250,000. The exact base salary is determined by various factors including geographic location, experience, skills, and education. - Discretionary Bonus Plan: This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results. - Comprehensive Benefits Package: In addition to base salary, JPMS offers a competitive benefits package to eligible employees, including medical, dental, vision, life, accident, critical illness, and disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.