Vice President Brand and Creative Remote

Responsibilities

• Brand Ownership, Voice & Storytelling: Serve as the day-to-day brand owner for both Pearl and David's Bridal, responsible for how each brand looks, sounds, communicates, and connects with its audiences.
• Own and evolve brand positioning, identity, personality, messaging frameworks, tone of voice, and storytelling across all channels.
• Build and maintain distinct brand narratives for Pearl and David's Bridal that reinforce their individual value propositions and complementary relationship.
• Translate enterprise strategy, business priorities, products, partnerships, and innovation into compelling brand stories that resonate with consumers, wedding professionals, and business audiences.
• Develop and maintain brand guidelines, voice and tone frameworks, visual identity systems, and editorial standards.
• Personally contribute to the development and refinement of brand narratives, campaign concepts, messaging, headlines, scripts, and other high-impact creative work.
• Ensure brand consistency across digital, retail, social, editorial, media, and corporate touchpoints.
• Act as a trusted brand steward and creative problem-solver across the organization, helping teams translate business needs into compelling communications and experiences.
• Hands-On Creative Leadership & Execution: Lead and actively work alongside the in-house creative team, including designers, art directors, copywriters, editors, and content creators.
• Participate directly in brainstorming, concept development, creative production, writing, editing, and execution.

Requirements

• 12+ years of experience in brand, creative direction, copywriting, editorial, content, or related disciplines, with demonstrated leadership experience.
• Proven experience owning and evolving consumer-facing brands, including visual identity, tone of voice, messaging, and storytelling.
• A strong portfolio demonstrating both strategic creative thinking and personally developed or directly executed work.
• Exceptional writing, editing, conceptual, and storytelling abilities.
• Experience leading multidisciplinary creative teams while remaining deeply involved in day-to-day creative development and production.
• Demonstrated success collaborating directly with creative agencies, production partners, and cross-functional business teams.
• Experience across integrated campaigns, digital content, editorial publishing, video, and multimedia storytelling.
• Strong creative judgment, attention to detail, and ability to deliver high-quality work under tight deadlines.
• Ability to move fluidly between high-level brand strategy and detailed creative execution.
• Strong project management, prioritization, and operational skills.

Preferred

• experience in consumer lifestyle, fashion, retail, ecommerce, publishing, or media preferred.

Benefits

• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits
• Generous Dream Maker Discount After First Pay Period
• Referral Incentive Program
• Dayforce Wallet – Get Paid Early!