Director, Branad Management + Creative Studio

Responsibilities

• Serve as the strategic lead with Global Marketing and key cross-functional teams to develop North American campaign launches, product strategies, channel strategies, and integrated 360-degree go-to-market plans
• Translate global brand strategy into clear regional priorities and activation plans across retail, e-commerce, wholesale, multibrand, and trade channels
• Lead cross-functional planning with Merchandising, Sales, E-Commerce, Retail, PR, Media, and other key partners to ensure aligned, commercially effective execution
• Act as the key marketing liaison for Wholesale, Multibrand, and Trade partners, developing tailored marketing strategies and programs that drive growth within these marketplaces
• Lead the Creative Studio and oversee the end-to-end production, localization, and adaptation of global creative assets for North American channels and partners
• Establish clear briefs, timelines, workflows, and quality standards to ensure creative work is on brand, channel-appropriate, and delivered on time
• Manage and develop a high-performing ten person eam across Brand Management, Trade Marketing, and Creative Production
• Partner with global teams to align priorities, share regional insights, and influence future campaign, product, channel, and creative development
• Ensure effective campaign reporting, budget stewardship, master marketing data accuracy, and continuous optimization based on performance and business needs
• There will be about 20 % of travel for this positions based on annual calendar

Requirements

• 10+ years of experience across brand management, integrated marketing, go-to-market planning, trade marketing, or creative production
• Significant leadership experience managing multidisciplinary teams and complex cross-functional stakeholder groups
• Demonstrated experience building 360-degree campaign, product, and channel strategies for a North American market
• Experience developing marketing strategies with wholesale, multibrand, or trade partners
• Experience overseeing creative production and the localization or adaptation of global assets
• Deep knowledge of North American retail, e-commerce, partner-channel, and consumer marketing
• Experience in jewelry, fashion, beauty, luxury, or consumer goods is a plus
• Strategic brand leadership and strong commercial acumen
• Expertise in integrated campaign planning, product launches, channel strategy, and 360-degree go-to-market execution
• Strong understanding of wholesale, multibrand, trade, retail, and e-commerce marketing

Benefits

• Our comprehensive rewards package includes competitive pay, health and wellness benefits, retirement savings, learning and development opportunities, employee discounts, and paid time off. Visit our Crafted With Care Site to explore the full range of benefits available to our employees.