Vice President, Analytics

Responsibilities

• Lead measurement strategy for integrated communications programs across earned, social, digital, influencer, reputation, disease awareness, advocacy, and stakeholder engagement initiatives.
• Partner with account, strategy, media, social, creative, and client leads to define KPIs, reporting approaches, and measurement plans aligned to business objectives.
• Translate performance data, audience insights, media intelligence, social listening, and competitive analysis into clear recommendations and executive-ready presentations.
• Oversee analytics workstreams from data collection and analysis through dashboard/report development, quality control, and client delivery.
• Develop measurement frameworks, benchmarks, scorecards, and reporting standards that connect communications activity to outcomes.
• Use media and social listening to identify conversation trends, audience behaviors, white space opportunities, reputational considerations, and emerging issues.
• Serve as a senior analytics advisor to clients, facilitating data-driven discussions and helping teams determine what actions to take next.
• Support new business and organic growth by shaping analytics approaches, drafting measurement scopes, estimating resourcing, and contributing to proposals and statements of work.
• Manage, mentor, and develop analytics team members across measurement strategy, insight storytelling, data visualization, and client partnership.
• Stay current on analytics tools, methodologies, platform changes, AI-enabled measurement approaches, and privacy considerations.

Requirements

• Bachelor’s degree in communications, marketing, data analytics, statistics, social sciences, public health, or a related field; advanced degree a plus.
• 8+ years of analytics, research, insights, measurement, or communications strategy experience within an agency, healthcare communications, public relations, corporate communications, or related environment.
• Strong understanding of earned media analysis, social listening, digital performance, influencer analytics, audience research, reputation tracking, and integrated campaign reporting.
• Ability to connect data to communications strategy, client business goals, message optimization, audience engagement, and program effectiveness.
• Experience developing dashboards, scorecards, measurement frameworks, reporting templates, and client presentations.
• Proficiency with tools such as Brandwatch, Meltwater, Cision, Talkwalker, Sprinklr, Google Analytics, social platform analytics, Excel, Power BI, Tableau, or similar platforms.
• Excellent written and verbal communication skills, with the ability to simplify complex data for senior clients and internal leadership.
• Strong consultative presence, business judgment, and ability to influence cross-functional teams through data-driven recommendations.
• Experience managing, mentoring, and developing analytics or research professionals.

Preferred

• advanced degree a plus
• Healthcare, pharmaceutical, biotech, advocacy, or science communications experience strongly preferred.

Benefits

• All positions are remote friendly. At Spectrum, you choose where you work. We are a hybrid work environment with options to work in one of our three offices (D.C., New York, and Chicago), remotely from anywhere in the United States, or a combination.
• No matter where you work, you’ll benefit from the monthly cell phone reimbursement.
• Flexible time off. Take the time you need in addition to company holidays, voting time, jury duty and bereavement. We also offer a Sabbatical Program after 7 years of service.
• 13 weeks paid Parental Leave, inclusive of adoption and foster care placement.
• Continuous learning and development through Greatest Potential Self (proprietary talent program), tuition reimbursement programs, and in-house 1:1 coaching with access to talent and productivity-based assessments.
• Bring your friends to work at Spectrum and earn a generous referral bonus.
• Medical concierge service to assist with scheduling appointments, finding care, estimating and resolving claim issues, etc.
• Thorough onboarding including accessible conversations with leadership.
• 401k with company match and 1:1 Financial Coaching and Education.
• Wellness benefits including medical, dental, vision, as well as science-backed meditation and mindfulness tools through Headspace.