Responsibilities

• Own and scale paid acquisition across key channels (Meta, Google Ads, AppLovin, etc.)
• Manage and optimize UA budgets, allocating spend based on performance and ROI
• Analyze campaign performance and identify growth opportunities across channels, creatives, and audiences
• Continuously test new hypotheses, sources, and approaches to scale efficiently
• Work closely with product, analytics, and creative teams to improve performance
• Monitor key metrics (CPI, ROAS, LTV, Retention) and make data-driven decisions
• Take full ownership of UA campaigns and drive their performance end-to-end

Requirements

• 2+ years of experience in User Acquisition for mobile apps/games
• Hands-on experience with major UA platforms (Meta, Google Ads, AppLovin)
• Experience working with meaningful budgets
• Strong analytical skills and experience working with raw data
• Deep understanding of performance marketing metrics (CPI, ROAS, LTV, Retention)
• Experience with MMPs (Adjust, AppsFlyer) and analytics tools (Amplitude, Firebase, etc.)
• Solid understanding of attribution, SKAN, ATT, and privacy frameworks
• Structured, data-driven approach to decision-making
• Advanced English communication skills for day-to-day collaboration