Responsibilities

• Spearhead full-lifecycle App Store Optimization strategies, including metadata updates and creative asset refreshes, to drive sustained organic user acquisition and maximize conversion rates.
• Execute comprehensive market research, competitor benchmarking, and keyword optimization to elevate brand discoverability across global app store search algorithms.
• Direct robust A/B testing and experimentation frameworks to validate messaging, optimize user acquisition funnels, and improve store listing performance.
• Synthesize performance analytics across conversion metrics, organic rankings, and post-install trends to deliver consultative, data-driven recommendations to cross-functional leadership.

Requirements

• 3+ years of specialized experience driving App Store Optimization (ASO), organic growth, and conversion funnel strategies for consumer-facing mobile applications.
• Mastery of enterprise app optimization platforms (App Store Connect, Google Play Console, Sensor Tower, or AppTweak) and analytical tools.
• Proven track record of leveraging rigorous A/B testing methodologies and performance data to scale digital acquirements in dynamic, high-visibility environments.
• Bachelor's degree in Marketing, Business, Analytics, or equivalent experience; exceptional strategic communication skills with cross-functional collaborative expertise.

Benefits

• a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).