Responsibilities

• Own day-to-day management of UA campaigns across Meta, TikTok, Google App Campaigns, and AppLovin
• Manage budgets, pacing, campaign structure, and scaling strategies across multiple geos and platforms
• Analyze ROAS, LTV curves, cohort performance, funnel drop-offs, and identify opportunities to improve efficiency

Requirements

• Strong quantitative mindset. Comfortable modeling growth, payback curves, and forecasting campaign performance
• 2 to 5+ years managing paid UA for mobile games
• History of managing budgets at meaningful scale
• Strong experience with AppLovin, Meta, Google, and TikTok Ads Manager
• Comfortable wearing multiple hats and working across creative, technical, and business needs
• Strong async and written communication