Responsibilities

• Creative Strategy
• - Develop UGC strategies tailored to each client and audience.
• - Turn performance data into creative hypotheses.
• - Build testing roadmaps for Meta, TikTok, YouTube Shorts, and other short-form platforms.
• - Stay ahead of platform trends and consumer behavior.
• - Partner with media buyers to identify scaling opportunities.
• Creator Network Management
• - Recruit creators
• - Maintain creator database
• - Match creators to brands

Requirements

• At least 3+ years of experience in UGC and performance marketing in an agency or in-house CPG setting.
• Think like a marketer first and a creative second.
• Obsess over consumer psychology and buying behavior.
• Make decisions based on data rather than personal taste.
• Build systems that scale instead of relying on heroics.
• Stay relentlessly curious about platform changes and emerging AI tools.
• Balance brand storytelling with direct-response performance.

Benefits

• Competitive compensation
• comprehensive health and wellness plans
• unlimited PTO
• 401(k)