Responsibilities

• Own Meta as your primary owned channel with working knowledge of Google, Reddit, Snap, and Twitter/X as a bonus
• Build, launch, and continuously optimize campaigns across prospecting and retargeting funnels
• Manage budget allocation across platforms and campaigns to maximize return on ad spend (ROAS) and hit CPA targets
• Maintain a rigorous testing cadence across audiences, creatives, bidding strategies, and placements
• Partner with the Creative and Design teams to brief, iterate, and evaluate ad creative performance
• Analyze creative data to identify winning concepts and inform the next round of production
• Develop a clear point of view on what messaging, formats, and hooks resonate with our player audience
• Track, report, and interpret campaign performance against KPIs including CPI, CPR, LTV, ROAS, and retention cohorts
• Build dashboards and regular reporting cadences for internal stakeholders
• Connect ad platform data with downstream product and revenue metrics to evaluate true acquisition quality

Requirements

• Experience: 3+ years managing paid social with demonstrated hands-on experience in Meta Ads Manager as a daily workflow tool
• Meta Depth: Expert-level command of Meta Ads — campaign structure, audience segmentation, pixel and Conversions API setup, creative testing frameworks, and algorithm optimization
• Platform Fluency: Functional working knowledge of Google Ads (UAC, Search, YouTube), Reddit Ads, Snapchat Ads, and Twitter/X Ads — including how to adapt strategy and creative to each platform's audience and format
• Analytical Mindset: Strong command of performance data, with the ability to translate numbers into clear optimization decisions and communicate findings to non-technical stakeholders
• Creative Eye: Ability to evaluate ad creative from a performance lens and provide specific, actionable feedback that improves results
• Gaming or App Experience: Experience running UA campaigns for mobile apps, games, or subscription products strongly preferred; casino, competitive gaming, or live-service game experience is a plus
• Attribution & Measurement: Familiarity with mobile measurement partners (MMPs) such as AppsFlyer, Adjust, or Singular; comfortable working with incrementality testing and attribution methodology
• AI & Automation Fluency: Experience leveraging AI tools for ad copy iteration, creative testing at scale, or workflow automation is a plus
• Educational Background: Degree in Marketing, Business, Statistics, or a related field preferred — or equivalent demonstrated experience

Preferred

• Casino, competitive gaming, or live-service game experience is a plus
• AI & Automation Fluency: Experience leveraging AI tools for ad copy iteration, creative testing at scale, or workflow automation is a plus
• Educational Background: Degree in Marketing, Business, Statistics, or a related field preferred — or equivalent demonstrated experience