Responsibilities

• Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets.
• Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization.
• Manage and optimize a multi-million dollar budget across paid media channels.
• Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies.
• Explore and evaluate user growth opportunities and prioritize by impact.
• Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests).
• Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners.
• Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance.
• Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers.

Requirements

• 4+ years of relevant work experience.
• In-depth understanding and hands-on experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. Additional platforms and ad networks are a plus.
• Experience working with an MMP (e.g., AppsFlyer).
• Experience working with data analytics platforms (e.g., Amplitude).
• Experience running lift tests.
• Strong analytical and reporting skills.
• Technical knowledge and experience setting up conversion tracking.
• Excellent sense of accountability and ownership.
• A blend of creative and analytical approaches to problem-solving.

Preferred

• Comfortable working within a fast-paced environment and leveraging AI tools.
• Ability to work with minimal guidance, be proactive, and handle the uncertainties and ambiguities you might encounter in a typical startup environment.
• ASO experience is a plus.
• Experience with Web2App marketing campaigns.
• Experience with subscription businesses.
• Affiliate marketing experience is a plus.