Responsibilities

• Own and optimize paid media campaigns across Meta, Google, TikTok, Apple Search Ads, and programmatic networks
• Allocate and optimize budget to maximize user growth and return on ad spend (ROAS)
• Develop and iterate on creative strategy in partnership with design and content teams
• Monitor campaign performance daily and implement data-driven optimizations
• Identify and scale organic acquisition channels including SEO, content, referral, and partnerships
• Work closely with the product team to optimize onboarding flows and improve activation rates
• Develop and test referral and incentive programs to drive word-of-mouth growth
• Analyze the full funnel from impression to engaged user and identify areas for improvement
• Define, track, and report on key acquisition KPIs including CAC, LTV, ROAS, and install-to-registration rates
• Build dashboards and reporting frameworks to give real-time visibility into channel performance
• Conduct cohort analyses and A/B tests to continuously improve acquisition efficiency
• Partner with the data team to ensure accurate attribution and measurement across all channels
• Work alongside product, engineering, and finance teams to align growth initiatives with platform capabilities and business goals
• Communicate campaign performance and strategic recommendations clearly to leadership
• Stay ahead of industry trends, platform changes, and competitor strategies