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APP STORE OPTIMIZATION SPECIALIST
CELLA
USA (Remote)
$35/hr - $45/hrIn-houseContractSenior level3+ years exp.
2 days ago
User Acquisition Manager, Mobile
Santa Monica, CA (Hybrid)
$87K/yr – $162K/yrMid Level5+ years expOther
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own performance marketing and UA for mobile games, aligning metrics with business goals and driving optimization through deep-dive analyses, while expanding growth through new channels and smart tool strategy.
- Define and track core KPIs with Mobile Analytics to steer channel decisions and ROI.
- Identify new growth channels and run cross-channel tests, including localization, creative, and CTAs to improve acquisition efficiency.
Job Description
Responsibilities
- Drive strategy and execution of performance marketing/UA and paid media for Call of Duty: Mobile
- Partner with Mobile Analytics and Data Science to define critical metrics that align with business objectives and help drive optimization
- Conduct deep-dive analysis (e.g. cohort performance, channel analysis, creative review, etc.)
- Source new channels and opportunities for the continued growth of our games
- Define toolsets and perform build/buy/partner analysis around tech & tools to drive efficiency in paid media performance
- Manage complex A/B testing for localization, creative, regions, content, CTAs, etc., to enhance acquisition activities and ROI
- Partner with internal teams and external agencies to ensure user acquisition strategy is completed upon
Activision Blizzard
3.7 Glassdoor
Activision Blizzard, Inc. is one of the world’s largest interactive entertainment companies, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy CrushTM, and Bubble WitchTM. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!We’re proud to be recognized as one of FORTUNE’s "100 Best Companies To Work For®” for four consecutive years and have earned a spot on FORTUNE’s “Most Admired Companies,” and “Future 50” lists. Our 10,000+ global employees are some of the best and brightest talents across entertainment, media, and technology.
Founded in 2008
Santa Monica, California, USA
1.5K employees (304 in marketing)
72% recommend to a friend
Traffic Signals
Monthly Visitors
218.6K
Traffic Source Mix
Search
46.3%
Direct
37.2%
Referral
9.1%
Social
6.5%
Paid
0.7%
Headcount Trend
Current headcount: ~1.5K
Marketing Team
Marketing Team Size
149 (10% of company)
Median Career Experience
13.5 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Sean Dexheimer
Vice President, Global Digital Commercial Marketing and Retail
At the company for 19 years 5 months
Jessica Reid
Head of Trade Marketing & Industry Partnerships
At the company for 3 years 10 months
Sina Zand
Head of CRM Strategy & Lifecycle Marketing
At the company for 5 years 4 months
Meredith Barrett
Sr. Director, Head of Global Business and Product Marketing
At the company for 7 years 11 months
Funding
Total Funding
$975M
Last Raise
$975M
Post IPO Equity, 4 years ago
Funding History
- Dec 2021Post IPO Equity • $975M
