User Acquisition Manager, Mobile at Activision Blizzard | Santa Monica, CA | $87K/yr – $162K/yr

User Acquisition Manager, Mobile

Santa Monica, CA (Hybrid)

$87K/yr – $162K/yrMid Level5+ years expOther

Posted 3 months ago

Job Summary

Own performance marketing and UA for mobile games, aligning metrics with business goals and driving optimization through deep-dive analyses, while expanding growth through new channels and smart tool strategy.

Define and track core KPIs with Mobile Analytics to steer channel decisions and ROI.
Identify new growth channels and run cross-channel tests, including localization, creative, and CTAs to improve acquisition efficiency.

Job Description

Responsibilities

Drive strategy and execution of performance marketing/UA and paid media for Call of Duty: Mobile
Partner with Mobile Analytics and Data Science to define critical metrics that align with business objectives and help drive optimization
Conduct deep-dive analysis (e.g. cohort performance, channel analysis, creative review, etc.)
Source new channels and opportunities for the continued growth of our games
Define toolsets and perform build/buy/partner analysis around tech & tools to drive efficiency in paid media performance
Manage complex A/B testing for localization, creative, regions, content, CTAs, etc., to enhance acquisition activities and ROI
Partner with internal teams and external agencies to ensure user acquisition strategy is completed upon

Activision Blizzard

3.7 Glassdoor

Activision Blizzard, Inc. is one of the world’s largest interactive entertainment companies, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy CrushTM, and Bubble WitchTM. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!We’re proud to be recognized as one of FORTUNE’s "100 Best Companies To Work For®” for four consecutive years and have earned a spot on FORTUNE’s “Most Admired Companies,” and “Future 50” lists. Our 10,000+ global employees are some of the best and brightest talents across entertainment, media, and technology.

Founded in 2008

Santa Monica, California, USA

1.5K employees (304 in marketing)

www.activisionblizzard.com

72% recommend to a friend