Responsibilities

• Scaling and optimizing programmatic and display campaigns across DV360, Amazon Ads, and Criteo to drive top of the funnel awareness and conversions.
• Sourcing and negotiating exclusive inventory deals (PMPs, Programmatic Guaranteed, Private Deals with our partners) for premium ad placements.
• Executing and managing CTV campaigns, setting up tracking frameworks to measure the true downstream effect of CTV.
• Planning and executing Brand Lift Studies in DemandGen, alongside complex A/B and uplift tests to measure true incremental impact.
• Designing and optimizing cross-channel user journeys, leveraging Campaign Manager 360 for tracking, frequency management, and attribution.
• Diving deep into raw analytics (including CM360 path to conversion): uncovering hidden patterns, identifying growth opportunities, building hypotheses, and defending them to the team.
• Managing creatives and collaborating closely with our in-house motion designers and analytics teams to adapt strategies for display, rich media, and CTV formats.
• Taking ownership of ad budgets and allocating them strictly based on data-driven models and full-funnel goals.

Requirements

• Proven experience as a Programmatic/Display Manager with large budgets on global markets.
• Hands-on, extensive experience running campaigns in DV360, Amazon Ads, and Criteo.
• Mandatory deep expertise in Campaign Manager 360, including Floodlight configuration, audience sharing, and cross-channel attribution.
• Successful track record of working with the upper part of the marketing funnel, specifically dealing with CTV measurement and BLS setups.
• Hardcore analytical skills: you understand mathematical statistics, make decisions exclusively on data, and can easily explain concepts like confidence intervals and p-values to the team.
• Deep understanding of marketing incrementality and causal impact analysis.
• Proficiency with tools like Google Analytics and mobile measurement partners (e.g., AppsFlyer).
• Native-level Russian and professional proficiency in English (B2).

Preferred

• Ability to write code (Python, SQL) for complex marketing research, data clustering, or process automation.
• Experience using LLMs to accelerate script writing, data parsing, and solving non-standard analytical tasks.
• Previous experience in the fintech industry.

Benefits

• Full-time remote work model (Service Provider contract).
• Flexible working hours.
• A professional and stable marketing team, supported by a fully in-house video production, analytics, and design team.
• High autonomy in launching marketing campaigns and technical setups.
• A friendly, enjoyable, and positive work environment where your data-driven decisions directly impact the product.