Responsibilities

• Driving real traffic to bemellou.com: paid, organic, viral, partnerships, whatever moves the needle
• Bringing the creative ideas: hooks, angles, formats, content concepts, stunts, partnerships that make people stop scrolling and care
• Running paid acquisition across the channels that fit Bemellou (Meta, TikTok, YouTube, influencer, others — you tell us)
• Owning the full funnel: ad → landing → buy → unboxing → repeat
• Reporting honestly on what's working, what isn't, and where to push next
• Representing Bemellou's voice in everything you ship: warm, communal, never performance-marketing-shouty

Requirements

• Proven track record driving traffic and buyers to a DTC, consumer, or lifestyle brand — show us numbers, not slides
• A creative brain, not just a media buyer: you can write a hook, brief a video, and pitch an idea no one's tried yet
• Aligned with Bemellou's tone: warm, communal, "you were never broken to begin with"
• Excited about launching an app from zero and starting from scratch. not optimizing something existing but creating it