(USA) Senior Manager, Creative Strategy

Responsibilities

• Brand strategy development for a range of Private Brands across fashion, home, toys, and other packaged goods.
• Conduct foundational discovery into the category, consumer, culture, and company portfolio to unearth insights that inform clear, distinct brand positionings.
• Develop foundational brand strategy deliverables, including brand positioning frameworks, messaging hierarchies, audience definitions, and creative territories.
• Partner with Creative teams throughout the creative process, from strategy through visual and verbal identity development, and into execution.
• Partner with Consumer Insights on research and testing plans, distilling key learnings from qualitative and quantitative research.
• Build compelling strategic narratives and presentations that educate, influence, and inspire action across stakeholders.

Requirements

• Minimum Qualifications: Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field.

Preferred

• Preferred Qualifications...
• Digital Content Management, Editorial, Retail Management, Supervising Associates, WE-Working for or withCreative Agencies

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices .
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
• For information about benefits and eligibility, see One.Walmart .