(USA) Director, Marketing Planning And Strategy

Responsibilities

• Monitor and ensure delivery against agreed upon KPIs for acquisition, loyalty, and upgrades, collaborating with cross-functional teams to refine strategies based on performance data and evolving member needs.
• Use member behavior insights to inform strategies, improving NPS and LTV through optimized value propositions, experience, and rewards programs.
• Lead cross-functional collaboration with legal, finance, planning, and technology teams to align marketing initiatives with business objectives.
• Manage budget allocation and optimize media investments to maximize marketing effectiveness and return on investment.
• Oversee creative brief development and ensure consistent brand messaging across all channels and campaigns.
• Guide and mentor marketing teams to enhance skills and achieve business goals.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
• 1 year's supervisory experience or experience leading cross-functional projects.

Preferred

• Leading cross-functional projects, Marketing, Supervisory
• Masters: Business Administration

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
• For information about benefits and eligibility, see One.Walmart .