Senior Director, Strategic Marketing

Responsibilities

• Develop and lead integrated marketing strategies that support the Academy’s organizational priorities, membership growth, engagement, and revenue goals.
• Direct member recruitment and retention campaigns that communicate the value of Academy membership across career stages and audience segments.
• Oversee marketing for FNCE®, continuing professional education, publications, subscriptions, and other Academy products and services.
• Translate audience insights, market research, and performance data into targeted messaging, campaign strategies, and opportunities for growth.
• Plan and coordinate campaigns across email, digital advertising, social media, web, print, and other relevant channels.
• Collaborate with program leaders, communications staff, and other stakeholders to define objectives, develop value propositions, and align marketing plans with business needs.
• Guide creative development and messaging to ensure consistent branding, compelling content, and clear calls to action.
• Establish and monitor performance measures; analyze results and refine strategies to improve engagement, conversions, and return on marketing investment.
• Manage marketing budgets, calendars, and resources to prioritize initiatives and deliver campaigns effectively.
• Lead and develop marketing staff and manage external agencies, contractors, and vendors to support high-quality work and accountability.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent professional experience.
• Master’s degree and relevant certifications in digital marketing, marketing analytics or marketing automation preferred.
• Minimum of 10 years of progressive experience in marketing, including at least 5 years leading marketing strategy, managing staff, and overseeing budgets. Experience developing integrated campaigns that generate measurable results in customer or member acquisition, retention, engagement, and revenue required. Experience in an association, nonprofit, health care, or professional education organization preferred.
• Strategic planning: Ability to translate organizational goals into marketing strategies, audience priorities, and actionable plans.
• Integrated campaign management: Expertise in planning and executing campaigns across email, digital advertising, social media, web, and print.
• Audience research and segmentation: Ability to identify audience needs, develop value propositions, and tailor messaging by career stage, interest, and purchasing behavior.
• Analytics and measurement: Ability to establish performance indicators, interpret campaign and sales data, assess return on investment, and recommend improvements.
• Marketing technology: Proficiency with email marketing and automation platforms, CRM or association management systems, digital advertising tools, and web analytics platforms such as GA4.
• Content and creative direction: Strong writing, editing, and briefing skills, with the ability to guide compelling messaging and consistent brand presentation.
• Budget and resource management: Ability to allocate resources, manage vendors and agencies, and prioritize work across competing needs.

Preferred

• Master’s degree and relevant certifications in digital marketing, marketing analytics or marketing automation preferred.
• Experience in an association, nonprofit, health care, or professional education organization preferred.

Benefits

• The Academy offers a competitive starting salary range from $170,000 - $180,000 , commensurate with qualifications and experience, as well as an excellent benefit package, including medical, dental, vision, LTD, tuition reimbursement and 401k match with IMMEDIATE VESTING!
• We offer a comprehensive paid leave policy to support your work-life balance. Academy employees are eligible for paid sick and vacation time that accrues over time and can be carried over at the end of the year in accordance with Academy policy. Additional leave options may be available for holidays, family emergencies or other personal needs.
• The Academy promotes a friendly, professional, and challenging team-based work environment with the ability to work remotely .