Senior Digital Marketing Strategist

Responsibilities

• You’ll build and run digital marketing plans that bring in customers who are ready to act and support growth across the full journey. You’ll manage work from first click to enrollment, onboarding, retention, and re-engagement.
• You’ll test campaigns, audiences, creative, landing pages, forms, and website changes.
• You’ll use the results to guide budget choices, improve conversion rates, and scale what works.
• You’ll also help improve search visibility through SEO, GEO, content, and technical updates, while keeping reporting and attribution clear for partners across the business.

Requirements

• Bachelor's degree and 3 years related experience required.

Preferred

• You can plan and run paid and organic digital marketing programs.
• You know how to build and improve acquisition paths and lifecycle campaigns.
• You can use data to review CAC, ROAS, conversion rates, LTV, and ROI.
• You can test creative, audiences, landing pages, forms, and website changes.
• You can work with SEO, GEO, CRO, analytics, and attribution reports.
• You can turn performance data into clear next steps for product, enrollment, sales, and web partners.
• You communicate in simple terms and share updates that help teams act.
• You ask questions, test new ideas, and adjust based on what you learn.
• You make decisions with care and keep customer trust in mind.

Benefits

• Competitive compensation
• Comprehensive benefits programs designed to support your well-being
• Career development opportunities and ongoing learning
• A collaborative, people-first culture with accessible leadership
• The opportunity to do meaningful work with global reach and local impact