Senior Strategist

Responsibilities

• Own the core insight and creative idea, plus the integrated plan behind it: creators, media and distribution, and measurement
• Build proposals and RFP responses with a clear, data-backed case for #paid
• Set the creator mix: when to scale with micro and niche creators, when to concentrate on macro names, and how to combine both
• Build the investment plan, splitting budget across organic content, usage rights and paid amplification, and set channel mix and flighting
• Define KPIs and benchmarks up front, optimize in flight, and turn results into renewal stories
• Stay involved post-sale with creator briefs, content direction, and strategic QA
• Stay ahead of market and platform changes, and translate them into sharper proposal work
• Contribute to proactive packages and first-to-market moments
• This person covers the whole creator-campaign lifecycle, from pre-sale ideation through post-campaign insights, with a stronger emphasis on creator mix, budget planning, and measurement

Requirements

• Deliver integrated ideas that ship and perform
• Use data to sharpen an idea rather than decorate it
• Plan and defend budget allocations across paid social
• Design measurement plans and act on performance data
• Communicate strategy clearly in writing and in client presentations
• Design and build decks with strong visual and narrative craft
• Use AI tools to inform research and accelerate the creative process
• Manage several projects at once under tight deadlines
• Own ambiguous, high-stakes proposals independently, and drive decisions across functions without formal authority
• 5+ years in strategy, creative, social, or creator marketing (or equivalent demonstrated experience)

Preferred

• Preferred: experience presenting to senior brand marketers