Director of Marketing Strategy

Responsibilities

• Identify client’s near-term and long-term business and marketing objectives as well as tactical objectives such as improving response rate and lowering cost of acquisition.
• Collaboratively review past and current client direct mail marketing efforts with an eye to understanding successes and challenges in order to identify opportunities for improvement.
• Devise a direct mail marketing strategy aimed at achieving client goals that includes budget, marketing, price, planning, and targeted tactical expected results.
• Develop a compelling targeting strategy using research, tools and partnered analytic resources including database analysis and data mining of the current customer file.
• Understand the target audience by using segmentation, modeled, or persona data.
• Collaboratively develop with our client testable data sources, offers, creative formats and copy platforms as well as potential cross-sell or upsell mapping (if applicable).
• Define a campaign test window, implementation strategy, and put the plan into action.
• Deploy a test and read results.
• Adjust the plan and scale accordingly.
• Analyze campaign and program results and provide actionable recommendations for continued improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or related field required
• 5–10 years of direct mail marketing and client service experience required, including a minimum of 5 years in a strategist role
• Experience working with all types of direct marketing data and partnering with an analytics group
• Experience translating a budget into an actionable and profitable mail plan
• Experience in direct mail A/B and multivariate (MVT) test planning, set-up, and results analysis

Preferred

• Master’s degree in Marketing is a plus