Strategic Marketing Manager - Industry Vertical Leader

Responsibilities

• Go-to-Market Strategy Development
• Partner with Industry Leaders and Partners-in-Charge to develop and maintain comprehensive go-to-market strategies for assigned industry verticals.
• Align vertical marketing plans with firm-wide strategic objectives, growth targets, and business development priorities.
• Evaluate market trends, competitive positioning, client needs, and emerging opportunities to identify areas for differentiation and growth.
• Facilitate annual and quarterly strategic planning sessions with industry leadership.
• Develop target account, target audience, and market segmentation strategies that support revenue growth objectives.
• Strategic Marketing Planning
• Translate growth strategies into annual marketing plans with clear objectives, initiatives, budgets, and success metrics.
• Prioritize marketing investments across events, sponsorships, thought leadership, digital campaigns, partnerships, and business development initiatives.
• Recommend resource allocation and marketing spend based on expected business impact and return on investment.

Requirements

• 5–8+ years of progressive marketing experience, including strategic planning, go-to-market development, and growth-focused marketing within professional services, B2B, financial services, consulting, or related industries.
• Demonstrated experience partnering with senior executives and influencing strategic business decisions.
• Experience in industry vertical marketing within any of the following: Manufacturing, Real Estate, Nonprofit, Venture Capital, Private Wealth, Sustainability, Financial Services
• Strong understanding of market segmentation, positioning, demand generation, account-based marketing, and business development alignment.
• Exceptional analytical and strategic thinking skills with the ability to translate data and market insights into actionable recommendations.
• Experience developing and managing integrated marketing plans and budgets.
• Strong executive communication, presentation, and stakeholder management skills.
• Ability to lead through influence in a matrixed organization without direct authority.
• Strong project leadership capabilities with a track record of driving complex initiatives to completion.
• Proficiency with CRM, marketing automation, reporting, and project management platforms.

Benefits

• Comprehensive Health Coverage – Medical, dental, and vision.
• Retirement & Financial Planning Support – 401(k) with match, financial wellness programs.
• Generous Paid Time Off – Vacation, sick time, holidays, parental leave and volunteer days.
• Flexible Work Arrangements – Hybrid or remote options, flexible hours.
• Performance-Based Bonus – Recognition for your contributions through discretionary bonuses.
• Professional Development Opportunities – Tuition reimbursement, certifications, mentorship.
• Career Growth & Internal Mobility – Clear paths for advancement and role transitions.
• Inclusive & Supportive Culture – DEI initiatives, employee resource groups, wellness programs.