Strategic Marketing Manager

Responsibilities

• The Strategic Marketing Manager for Chromatography is responsible for developing and executing integrated global marketing strategies that drive awareness, demand generation, and revenue growth for the chromatography portfolio.
• This role partners closely with Product Management, Commercial, and Digital teams to translate technical capabilities into clear, customer-focused value propositions and measurable campaign outcomes.
• This role is expected to model our Leadership Behaviors—Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results—in all aspects of work.
• Develop and execute data-driven global marketing plans based on customer segmentation, market trends, and competitive insights.
• Lead multi-channel campaigns that increase product adoption, generate high-quality MQLs, and support pipeline growth.
• Build and manage the customer-facing story, simplifying complex chromatography technologies into clear, differentiated value propositions.
• Create and deliver high-impact content across digital, web, events, and sales enablement channels.
• Collaborate with Product Management, Commercial, Applications, and Digital teams to align on priorities, messaging, and execution.
• Manage campaign execution, including timelines, deliverables, and cross-functional coordination.
• Track performance using KPIs and analytics, and continuously optimize campaigns to improve marketing effectiveness.

Requirements

• Bachelor’s degree in Biology, Biochemistry, Molecular Biology, or a related field; MBA preferred.
• 4+ years of marketing experience in life sciences, biopharma, or bioprocessing technologies.
• Leverage AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy.
• Experience supporting product commercialization and demand generation programs.
• Strong understanding of market segmentation, competitive analysis, and value proposition development.
• Ability to translate technical information into clear, customer-focused messaging.
• Experience executing multi-channel marketing campaigns (digital, events, content).
• Analytical mindset with the ability to use data and KPIs to inform decisions and optimize performance.
• Strong collaboration skills and ability to operate in a global, matrixed organization.
• Excellent communication, storytelling, and content development skills.

Benefits

• we offer a wide range of benefits such as paid time off, health/dental/vision, retirement benefits and flexible spending accounts.