Marketing Strategist

Responsibilities

• Translate client goals into marketing plans with clear goals, milestones and success metrics
• Take the first strategic pass when a project starts from scratch
• Shape go-to-market and launch plans for new products, features and campaigns
• Pull client inputs, research and data together into a clear direction
• Estimate the hours work will take, then prioritize against that
• Break plans into weekly actions so work doesn’t stall or drift
• Make trade-offs, say “no” or “not now” when work won’t move the needle, and explain why
• Know where each client engagement stands so the work stays focused on what matters at that stage
• Plan and run campaigns across social, email, content and web, choosing the channel mix based on the client’s goal
• Come up with creative concepts from a blank page

Requirements

• 4–6 years of marketing experience, with at least 3 years at an agency handling multiple clients at once
• A generalist with real range across channels, and curious enough to learn something new when a client needs it
• Quick to get up to speed on a new industry. You can get credible on enterprise software one week and a cultural institution the next
• A creative thinker. You can come up with original concepts, not just polish existing ones
• An editor with taste. You can turn a flat draft into something specific and readable
• An owner. You define success before you start, make calls with imperfect information, and don’t wait to be told what’s next
• Focused on results. You balance brand storytelling with growth, and you care whether the work worked, not just that it shipped
• Coachable. When you get feedback, it shows up in the next version
• Careful with risk. When something touches budget, timelines, accuracy or the client relationship, you pause and flag it before saying yes
• Clear and direct. You say “my recommendation is,” and you can disagree well, with clients and with us

Preferred

• You have strong social instincts and can show us an account you grew or posts you came up with
• You have experience with short-form video or motion
• You’ve launched early-stage products or worked closely with product designers and engineers
• You’ve worked in regulated or compliance-heavy categories
• You’ve run email programs (Mailchimp a plus)
• You’ve supported influencer or creator programs

Benefits

• Remote office (with regular coworking days)
• Health, dental and vision insurance (including an option fully covered by Big Human)
• 14 paid holidays and generous vacation time
• 401(k) matching
• 10–16 weeks of paid parental leave
• Internet credit and home office upgrade stipend
• Summer Fridays
• Yearly team retreat and company-sponsored team events
• Shared Experience Fund and donation matching
• Education Fund for professional development