Senior Associate, Engagement Strategy

Responsibilities

• Craft omnichannel experiences for patients and physicians to understand channel behaviors and content needs from discovery, to consideration, to use and advocacy
• Uncover and audit the current marketing and service experiences of our client’s products to identify learnings and opportunities for optimization
• Demonstrate a strong understanding of our client’s customer and their needs and behaviors
• Demonstrate solid understanding of current strategic planning best practices and how to use this knowledge to develop integrated cross-channel programs
• Lead the development of insight driven engagement strategies for assigned clients and new business development; provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience
• Provide thought leadership around customer experience and engagement strategy in a collaborative, cross-functional environment
• Serve as the subject matter expert on engagement and digital trends
• Develops best practices in content strategy, experience design, and CRM/cross-channel program design
• Integrate experience strategy with the brand/creative strategy to ensure consistency and optimized engagement
• Demonstrate the ability to process and understand our client’s category, competitive set and their brand and business goals/objectives

Requirements

• BA/BS Degree (a graduate degree in relevant area is a plus)
• Additional experience or training in Experience or Behavior Design (e.g. BJ Fogg Institute)
• 2-3 years engagement strategy, digital consulting, media and/or planning experience OR completion of a Masters Program with business/marketing focus
• Strategic/big picture thinker. Ability to problem-solve and work within a team environment
• Exceptional writing, communication and presentation skills
• Proven ability to successfully work with and guide senior-level clients and internal Agency teams
• Strong working knowledge of digital marketing tactics, including web development, email, social media, and mobile.
• Strong familiarity and understanding of emerging digital trends and technologies
• Highly self-motivated and self-driven, enthusiastic about the digital space and multi-channel marketing

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.