(USA) Director, Creative Strategy

Responsibilities

• Lead creative strategy across our portfolio of private brands, including new and developing brands.
• Own complex, high-priority enterprise brand initiatives spanning multiple brands, stakeholders, agencies, and customer experiences.
• Determine the right role for strategy on each project, including the appropriate scope, approach, process, and outputs.
• Apply a broad strategic toolkit across brand, customer experience, communications, campaigns, and other emerging business challenges.
• Provide executive-ready strategic counsel and recommendations to leaders across Marketing, Product, Merchandising, and more.
• Build trusted relationships with senior cross-functional partners, facilitate alignment, influence decisions, and maintain momentum across concurrent workstreams.
• Lead and develop strategists, strengthening their strategic judgment, storytelling, stakeholder leadership, and creative partnership.

Requirements

• 10+ years of experience in Creative and/or Brand Strategy at an advertising agency, brand, or in-house creative organization.
• Broad strategic range across brand positioning, architecture, customer experience, and campaign development.
• Strong problem-solving skills, with the ability to identify the underlying challenge, connect disparate inputs, and create a clear path forward.
• Experience guiding creative work from brief through development and production, with sound judgment about what strengthens the work.
• Executive-level communication, presentation, and facilitation skills, with the ability to simplify complexity, build alignment, and influence senior stakeholders.
• People leadership experience, including coaching and developing strategy talent.
• Fluency in qualitative and quantitative research, cultural trends, and campaign performance.

Preferred

• Managing Brand Initiatives for Product Launches
• Managing Budgets, Including Budget Forecasting and Reporting Financials
• Managing cross-functional teams in a retail creative environment
• Managing large scale interactive campaigns in an online creative or related digital field
• Managing Vendor Contracts and Relationships
• Working for or with creative agencies

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.