US Marketing Manager, Diagnostics

Responsibilities

• Product Marketing
• - Support the development and execution of annual marketing plans for the US TB diagnostics portfolio and Clinical and Industrial Media.
• - Assist in driving market adoption and commercial success of the MGIT™ 2 System, associated consumables, Clinical and Industrial Media.
• - Participate in the planning and execution of the US launch of the updated MGIT™ 2 platform.
• - Support the development of value propositions, messaging, and positioning tailored to laboratory and healthcare customers.
• - Monitor local market trends, customer needs, and competitive activities to identify growth opportunities.
• Commercial & Customer Engagement
• - Partner with Sales Operations and commercial leadership to identify and prioritize target accounts, developing strategies that increase adoption of the TB portfolio through instrument upgrades, competitive conversions, and new customer acquisition.
• - Participate in customer visits, industry conferences, and professional meetings to gather market insights and strengthen customer relationships.
• - Provide marketing support for key accounts, regional activities, and national initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or a related field.
• Minimum of 3 years experience in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare.
• Experience collaborating with sales teams and supporting commercial initiatives.
• Ability to analyze market data and translate insights into actionable recommendations.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
• Strong written, verbal, and presentation communication skills.
• Ability to influence without direct authority
• Must reside in the United States (Eastern or Central time preferred) and be able to travel approximately 30%.

Preferred

• MBA or Master's degree in a related field.

Benefits

• At BD, you’ll discover a culture in which you can learn, grow and thrive.
• Benefits may include:
• Health & Well-Being: Medical, dental, vision, health savings and flexible spending accounts, life and disability insurance, wellness resources, mental health support, and disease management programs.
• Retirement & Financial Well-being: 401(k), deferred compensation programs, financial counseling, DailyPay, and educational savings resources.
• Work-Life Balance & Family Support: Paid time off, company holidays, educational assistance, parental leave, adoption assistance, backup care, caregiving support, employee assistance programs, commuter benefits, pet insurance, legal services, and associate discount programs.
• Leave Programs: Bereavement, military, personal, family and medical leave, and jury duty leave.
• Additional details regarding benefits and well-being programs can be found in Our Commitment to You.