Responsibilities

• Lead all domestic integrated marketing strategies and responsible for delivering on marketing initiatives.
• Define and implement marketing campaigns to support business and marketing objectives across various channels including email, website, paid advertising and social media.
• Collaborate with regional leadership and sales to develop positioning that matches market conditions and client priorities in a timely, on-budget execution.
• Build and maintain all collateral and content for US-specific marketing initiatives, including pitch decks, vertical support, education materials, case studies, blog posts and more
• Work with analytics and marketing operations to track and measure performance against strategic objectives.

Requirements

• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
• 7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2B brands (Required)
• 2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Required)
• Experience leading end to end campaigns in B2B marketing and lead generation, especially in media, advertising or a similar marketplace (Required)
• Thorough understanding of digital marketing including web/ecommerce, media, social, paid search, attribution, optimization, etc. (Required)
• Robust experience producing an array of marketing materials, including content, copy, sales enablement collateral and creative assets (Required)
• Experience in data driven marketing techniques and traditional database marketing is critical. (Required)
• Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
• Impressive verbal and written communication skills; ability to work with and present to all levels and functions of a company (Required)
• At least 18 years of age

Benefits

• medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com .