US Channel Marketing Manager

Responsibilities

• Lead the planning and execution of integrated marketing campaigns aligned to channel priorities
• Define channel-specific marketing approaches, including target audiences, messaging, and campaign strategies, in collaboration with Marketing and Business Development
• Partner with digital, social, creative and content teams to deliver cohesive, cross-channel campaigns
• Work closely with National Accounts and Sales to support platform initiatives, partner campaigns, and advisor outreach
• Serve as the primary point of contact for advisory channel marketing needs, ensuring alignment across stakeholders
• Support and enhance sales enablement efforts, including content development, effective use of tools such as Seismic and LinkedIn as well as ensuring the delivery of campaign intelligence to support sales efforts
• Monitor trends across the U.S. wealth channel landscape and apply insights to refine channel marketing efforts
• Manage campaign execution, including timelines, deliverables, and cross-functional coordination
• Oversee compliance submission and approval processes for marketing materials at sponsor firms’ compliance.
• Track and analyze campaign performance, providing relevant insights and recommendations to improve effectiveness
• Contribute to the development of reporting systems that track progress against engagement and business objectives

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field. Equivalent professional experience is also acceptable.
• 7–10+ years of experience in investment management marketing or distribution.
• Proven track record of developing and executing integrated, multi-channel marketing strategies within channels (RIA, broker-dealer, wirehouse)
• Demonstrated ability to manage campaigns, priorities, and stakeholders in fast-paced settings. Highly organized and attentive to detail.
• Experience partnering with Sales and National Accounts to support distribution initiatives, advisor engagement, and growth objectives
• Solid understanding of channel dynamics, including platform relationships and advisor-facing marketing approaches
• Working knowledge of marketing and compliance requirements when executing campaigns with wirehouses and broker-dealers
• Experience using marketing and sales enablement tools such as Microsoft Dynamics, HubSpot, Seismic, and LinkedIn. Ability to leverage data and analytics to inform decision-making.

Preferred

• Experience with separately managed account distribution is preferred.

Benefits

• GW&K provides comprehensive benefits that are designed to meet the long-term needs of our employees and their families.
• Along with competitive compensation packages, we offer health and dental care coverage, employer-matched 401k, tuition reimbursement, parental leave and a variety of other benefits that support a healthy work/life balance in a hybrid environment.