UCANZ Marketing Operations, Senior Manager

Responsibilities

• - Own the operational coordination of UCANZ marketing activity, translating global and regional strategies into executable plans, milestones, asset requirements, localization needs, dependencies and delivery schedules.
• - Maintain an integrated view of regional marketing readiness and ensure activities move effectively from planning through execution and launch.
• - Coordinate multiple campaigns, markets, asset types, stakeholders and deadlines while maintaining clear ownership and accountability.
• - Establish operating standards that enable accurate, timely and scalable execution across UCANZ channels and partners.
• - Anticipate execution risks, surface decisions and proactively remove blockers that could affect quality, timing, budget or campaign activation.
• - Partner with Integrated Planning to incorporate regional priorities, launches, campaigns, tentpoles, local initiatives and market requirements into broader global marketing plans.
• - Translate global plans into actionable UCANZ timelines, workstreams and readiness checkpoints.
• - Provide early visibility into local requirements, resource constraints, localization lead times, partner specifications and execution risks.
• - Coordinate planning inputs across Regional Marketing, Content, Social, CRM, Paid Media, Partnerships, Brand, PR and other stakeholders to create one integrated regional view.
• - Ensure campaign plans reflect regional priorities while leveraging common global processes, technology, production capabilities and standards.

Requirements

• 8+ years of experience in marketing operations, campaign operations, creative operations, localization, marketing production, media operations or a related field within entertainment, streaming, media, technology or another global consumer business.
• Demonstrated experience managing complex, multi-market marketing campaigns with dependencies across planning, creative production, localization, asset management and delivery.
• Strong understanding of marketing localization, including translation, transcreation, cultural adaptation, asset versioning, review and approval workflows and localized creative delivery at scale.
• Experience coordinating both globally originated campaigns and locally originated marketing activity, operating effectively between central capabilities and regional business needs.
• Strong knowledge of marketing production workflows across digital, video, social, paid media, CRM, partner marketing and promotional creative.
• Proven ability to coordinate across matrixed organizations and build effective relationships among regional teams and global functions.
• Excellent project and operational management skills, with the ability to manage multiple campaigns, markets, languages, asset types, dependencies and deadlines simultaneously.
• Strong analytical and problem-solving skills, with demonstrated ability to identify execution risks early and drive issues through resolution.
• Excellent communication and stakeholder-management skills, including the ability to influence across functions, cultures and time zones.
• High attention to detail and a strong commitment to brand consistency, localization quality, executional excellence and the fan experience.

Preferred

• Experience in anime, entertainment, streaming, television, gaming or another global content-led consumer business is highly preferred.